Trasncultural Marketing Take your Business to the U.S.

Trans-Cultural Marketing – Business Bridge Builders

Your business, especially in today’s business environment, is constantly being challenged with cost, revenue, profitability and shareholder value issues. These challenges encompass a number of aspects such as establishing presence in new markets, finding initiatives for sustaining and adding growth, and diversifying and restructuring to improve efficiency and operations.

 

An international presence, particularly in Latin America, can be an effective approach to responding to such challenges. Our Trans-cultural or Cross-cultural Marketing Services can give you that presence.

 

We are Global market consultants with 20 years of experience. Our methods are backed by quantitative analysis and market knowledge. We have an International Expert network of trans-cultural advisors with a successful track record providing hands on consultants for roles ranging from financial advisor, contract negotiator and trainers to marketing / sales plan development and execution and program management.

 

Our pathfinders provide sales, marketing and operational strategies to reduce your risk and costs, increase sales and maximize your profits. Our innovative business strategies will create long term business advantages for your company.

 

Learn more about our Program Management Approach

 

  • Governance: the structure, process, and procedure to control operations and changes to performance objectives.
  • Standards: define the performance architecture.
  • Alignment: the program must support higher level vision, goals and objectives.
  • Assurance: verify and validate the program, ensuring adherence to standards and alignment with the vision.
  • Management: ensure there are regular reviews, there is accountability, and that management of projects, stakeholders and suppliers is in place.
  • Integration: optimize performance across the program value chain, functionally and technically.
  • Finances: tracking of finances is an important part of Program Management, basic costs and wider program costs are all tracked.
  • Infrastructure: allocation of resources influences the cost and success of the program. Infrastructure might cover offices, version control, and IT.
  • Planning: develop the plan bringing together the information on projects, resources, timescales, monitoring and control.
  • Improvement: continuously assess performance; research and develop new capabilities; and systemically apply knowledge to the program.

 

A recent E-ndeavor success story…

 

Last October we signed an agreement with the ACP – Autoridad del Canal de Panama. E-ndeavor gained knowledge of a RFP to develop a Business forecasting model for competitive route choice and tariff analysis for the Administration and BOD of the canal. We then researched that industry and gathered the right experts to meet the requirements, (one in the US one in the UK and another in Argentina) and with E-ndeavor as the Program Managers, this consortium won this bid and began the work. We are now about to turn over the final phase on time and on budget and are positioned for other engagements with the ACP.

 

We work in this capacity as well as representing individual companies from Project scoping and management, sales and closings and Development of Marketing Initiatives and their execution.